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Jason Duan

Associate Professor

Department:     Marketing

Research Areas:     Bayesian Methods, Marketing Metrics, Social Networks, Statistical Analysis

Jun Jason Duan headshot


Jason Duan, Allen Zhuoxin Li, and Sam Ransbotham. 2020. Coordination and Dynamic Promotion Strategies in Crowdfunding with Network Externalities. Production and Operations Management 29(4), 1032-1049.


Liu, Zhuping, Jason Duan, and Vijay Mahajan. 2020. Dynamics and Peer Effects of Brand Revenue in College Sports. International Journal of Research in Marketing 37(4), 756-771.


Lizhen Xu, Jason Duan, Yu Jeffrey Hu, Yuan Cheng, and Yan Zhu. 2019. Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model. Information Systems Research 30(2), 616-635.


Dae-Yong Ahn, Jason Duan, and Carl F. Mela. 2016. Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach. Marketing Science 35(2), 284-303.


Lizhen Xu, Jason Duan, and Andrew B. Whinston. 2014. Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion. Management Science 60(6), 1392-1412.


Jason Duan, Leigh M. McAlister, and Shameek Sinha. 2011. Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through. Marketing Science 30(3), 550-561.


Jason Duan, A. E. Gelfand, and C. F. Sirmans. 2009. Modeling Space-Time Data Using Stochastic Differential Equations. Bayesian Analysis 4(4), 733-758.


Jason Duan and Carl F. Mela. 2009. The Role of Spatial Demand on Outlet Location and Pricing. Journal of Marketing Research 46, 260-278.


Jason Duan, M. Guindani, and A. E. Gelfand. 2007. Generalized Spatial Dirichlet Process Models. Biometrika 94, 809-825.


A. Kottas, Jason Duan, and A. E. Gelfand. 2007. Modeling Disease Incidence Data with Spatial and Spatio-Temporal Dirichlet Process Mixtures. Biometrical Journal 49, 1-14.