Advocacy, Influence, and Power
September 25-29, 2023 and January 29 - February 2, 2024 | UT Campus | $6,600
Course Details
ENROLL IN THIS COURSE
Upcoming Sessions
Class Details
Leadership & Management
Date
09/25/23 - 09/29/23
5 Days
Instructors
John Daly
David Harrison
Sharon Jarvis
Gaylen Paulson
Location
Rowling Hall,
Room Comal
UT Campus
Please call 512-232-6711 to register for this class.
Leadership & Management
Date
01/29/24 - 02/02/24
5 Days
Instructors
John Daly
David Harrison
Katie Pritchett
Gaylen Paulson
Location
Rowling Hall,
Room Comal
UT Campus
Advocacy, Influence and Power |
Leadership & Management |
Please call 512-232-6711 to register for this class. |
Date 09/25/23 - 09/29/23 5 Days |
Instructors John Daly David Harrison Sharon Jarvis Gaylen Paulson |
Location Rowling Hall, Room Comal UT Campus |
Advocacy, Influence, and Power |
Leadership & Management |
|
Date 01/29/24 - 02/02/24 5 Days |
Instructors John Daly David Harrison Katie Pritchett Gaylen Paulson |
Location Rowling Hall, Room Comal UT Campus |
Class |
Concentration |
Date |
Location |
Instructors |
|
---|---|---|---|---|---|
Advocacy, Influence and Power |
Leadership & Management |
09/25/23 - 09/29/23 5 Days |
Rowling Hall, Room Comal UT Campus |
John Daly David Harrison Sharon Jarvis Gaylen Paulson |
Please call 512-232-6711 to register for this class. |
Advocacy, Influence, and Power |
Leadership & Management |
01/29/24 - 02/02/24 5 Days |
Rowling Hall, Room Comal UT Campus |
John Daly David Harrison Katie Pritchett Gaylen Paulson |

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GOOD IDEAS DON’T SELL THEMSELVES
They must be sold! Acquire expertise to gain support for your ideas with ease. Analyze how political intelligence and persuasion acumen affect your success in convincing others to see your vision and support your ideas. Know how to effectively construct and deliver your message, position and differentiate your ideas, generate loyalty and commitment, and overcome resistance to be more persuasive.
What You'll Learn
Become a more influential leader by developing a better understanding of how to effectively advocate for your ideas and vision.
Deliver Effective Messages
- Present ideas with impact and impetus
- Develop and implement an internal branding strategy that will build your credibility
- Construct and deliver persuasive messages that work in any context
- Understand how to build and expand your own personal power
- Use narratives and stories to communicate a message
- Analyze situations and tailor your messages to motivate different audiences
Gain Support and Loyalty
- Gain support from your alliances and networks
- Generate loyalty and commitment to a vision from colleagues
- Inspire and spread change throughout your organization to reach common goals
- Engage your team to share responsibilities and eliminate bottlenecks and barriers to good ideas
- Become fluent in multiple techniques for influencing others
- Expand your ability to diagnose the sources of power in your organization
- Improve communication channels which leverage employee knowledge at every level
Persuasion
- Meetings are where the gladiators of business come together: Learn how influential leaders effectively persuade others in meetings
- Confidence makes others see you as competent: How to sound and act competent
- Discover new research findings on effective persuasion
- Overcome objections and resistance to persuasion
- Decipher how to frame issues to make people want to adopt your ideas
- Flipping the equation: Learn how to say "no" when people are trying to influence you
- Understand the role of power in leading others
Attending this Course
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Individuals
This course is appropriate for executives and managers in leadership roles. -
Teams
Organizations often send pairs or small teams, to support the launch of new initiatives. -
Requirements & Credit
There are no prerequisites for this course. Participants earn 2.8 CEUs and/or 28 CPEs for this course, as well as a certificate of completion. Our classes are available for university credit. Please contact us for more information.

Course Schedule
Monday: 1pm-4:30pm
Tuesday-Thursday: 8:30am-4:30pm
Friday: 8:30am - 12pm
As an engineer, we do not get much "soft skill" training. The courses I have taken at UT have filled that gap and provided me with a wealth of knowledge to be an effective manager of people in a very technical world.

Special Features
Do you have the performance pitch? Do you think it's only necessary for those running startup companies? Regardless of our background and profession, we all have to "pitch" our ideas. Whatever the reason to pitch, we can learn from the ways startups approach pitching. 3 Day Startup (3DS) will present a session at Capital Factory, located in Austin's downtown innovation zone. You will discover how the startup approach to pitching can be useful in corporate and other contexts. Drawing on the ideas presented, you will then create, deliver, and receive feedback on your pitch.
To enhance program learning, participants will receive a copy of “Advocacy: Championing Ideas and Influencing Others,” Dr. John Daly, Liddell Professor of Communication, TCB Professor of Management, and University Distinguished Teaching Professor at The University of Texas at Austin.
Demonstrate Your Expertise with a Certificate

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Reimbursement Options
Learn more about course credits and options for course reimbursement. Get tips on the best way to approach your manager and download a customizable template to facilitate making the ask.

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Course Location
In person courses take place at the AT&T Executive Education and Conference Center and adjoining Rowling Hall on the UT campus in Austin. These world-class facilities provide a comfortable and convenient learning environment, with direct access to the 40 acres of campus and within walking distance of downtown Austin. Live online and on-demand course options are available for many courses.
Resources
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Advocacy & Influence: Gaining Support for Your Ideas & Vision
Great ideas don't sell themselves - they must be sold! Learn vital tactics to help you influence others and champion your ideas. -
Negotiating Across the Virtual Table: How to Leverage Digital Tools Successfully
Using virtual channels effectively in your negotiations can have a positive impact on your outcomes. -
Push and Pull: Understanding Resistance to Change
Understanding how your team works allows you to anticipate resistance before starting a change initiative.
