Frequently Asked Questions
Our students are in different stages of their careers, and many companies succeed in recruiting for entry-level and senior roles. Contact our office for more information.
What skills do McCombs students learn?
McCombs students study in-demand skills that address today’s business challenges, such as:
- Programming & Statistics
- Digital Marketing Analytics
- Pricing & Positioning
- Consumer Behavior & Preferences
- Market Segmentation
- Experimental Design
- Strategic Decision Making
- Product Differentiation
- Distribution Channels
- Go-to-Market Strategy
What entry-level roles do your students look for?
Here are some examples of entry-level roles (requiring 0-1 year of experience) our students get hired for:
- Analyst
- Business Systems Analyst
- Territory Sales Manager
- Sales & Business Development
- Marketing Analyst/Specialist
- SEM Specialist
What mid-level roles do your students look for?
Here are some examples of mid-level roles (requiring 2-5 years of experience) our students get hired for:
- Digital Marketing Specialist
- eCommerce Analyst
- Senior Product Marketing Manager
- Brand Manager/Associate Brand Manager
What senior-level roles do your students look for?
Here are some examples of senior-level roles (requiring 5-14 years of experience) our students get hired for:
- Marketing Manager
- Senior Consumer Analyst
- Brand Manager
- Director of Marketing
What programs should I target for recruiting?
Entry-level roles: BBA and MS Marketing programs
Mid-level roles: MS Marketing and MBA programs
Senior-level roles: MBA (Executive and Working Professional) programs
Our Students are Prepared to Shape the Industry
McCombs students study with researchers to shape the industry and make an impact.
Our top-ranked BBA in Marketing prepares students to succeed in fast-paced marketing enviornments. Marketing students study how data gathered about individuals and consumers is transforming the way goods and services are presented to the public.
Our Master of Science in Marketing (MSM) program is a pivotal degree that transforms students’ existing critical thinking skills into applied analytical thinking. As a program grounded in marketing analytics, we prepare our students for a marketing career in an evolving economy where data, decsisions, and action are intertwined.
Our students graduate equipped with the qualitative and quantitative marketing skills necessary to interpret data, gather insights, and develop meaningful business solutions.
The MBA concentration in marketing is flexibly designed to appeal to a variety of career aspirations. The popular functional area launches 26% of Texas MBAs to careers in the industry each year.
Outside the classroom, the Center for Customer Insights and Marketing Solutions Marketing Fellows program and Graduate Marketing Network enables strong industry interaction.