Texas McCombs MSM
Academics
MS Marketing provides graduate-level courses in theoretical frameworks and applied analytical training to prepare for careers in the new economy of marketing. The 37 credit hour program provides students with an intense, in-depth learning experience.
Industry Engagement
Students in the MS Marketing program interact with industry sponsors throughout the year in a series of opportunities for engagement. MSM hosts seminars where academic and industry experts present cutting-edge technologies, evaluation approaches, and future trends.
Applicable Curriculum
This program gave me so many different skillsets that I never even had before. I got so much experience in coding, analytics, Excel... I have more experience in digital. I have experience in creative. I feel like it just gave me a really well-rounded experience.
The MSM Unique Experience
MS Program Director, Jade DeKinder, shares what makes the Master of Science in Marketing program a one-of-a-kind experience. At Texas McCombs, students get a traditional marketing education with cutting-edge data analytics training.
Faculty Spotlight
Ethan Pew | Director of the MS Marketing Program
Ethan Pew | Director of the MS Marketing Program
Professor Pew earned his Ph.D. in marketing from the University of Colorado at Boulder in 2010 and is a fellow Texas McCombs BBA alum.
Andy Gershoff | Professor
Andy Gershoff | Professor
Dr. Gershoff has won both MBA and Ph.D. level teaching awards and has taught courses on marketing research, consumer behavior, services marketing, and the core MBA marketing management course.
Ty Henderson | Assistant Professor
Ty Henderson | Assistant Professor
Dr. Henderson's research interests include sales promotion and branding strategy in the context of public goods, non-compensatory choice, Bayesian econometric methods and behavioral measurement technologies.
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