Extraordinary business and economic growth have ushered in exciting times in our Marketing Department, with many graduates starting their careers at the world’s leading research institutions. The program’s primary goal is to develop students into skilled researchers and future leaders in academia by creating and disseminating marketing knowledge that reshapes the marketplace.
Consumer Behavior
Research focuses on issues related to the acquisition and retention of consumers and consumers’ consumption of goods, services, ideas, and experiences. The research both relies on and contributes to theory in marketing, psychology, sociology, and economics and has practical relevance, answering questions that inform and improve marketing and public policy decisions and individual-level consumer well-being.
Marketing Strategy
Research focuses on issues related to firms’ strategies and behaviors, including topics such as innovation management, sales force management, distribution channels, market entry strategy, technology strategy, new venture marketing, customer relationship management, and marketing metrics. The research spotlights substantive real-world problems, and generally, the insights from marketing strategy research have direct and actionable implications for marketing practice.
Quantitative Marketing
Research focuses on developing theoretical models and empirical methods for applied marketing problems, drawing from economic theory, statistics, econometrics, and computer science to uncover novel insights, challenge existing theory, and advance marketing practice. The research, combining computational advances, fruitful collaborations with industry, and explosive growth in data availability, along with strong student demand for analytical training, portends a fulfilling academic career for those interested in quantitative marketing.
Research Methodologies
A wide variety of research designs is used, and mastery of quantitative and qualitative data analysis techniques is essential.
Preparations and Qualifications
The Texas McCombs Marketing doctoral program assumes that students have taken advanced courses to establish a reasonable mathematical, statistics, and economics background. Adequate computer programming skills are necessary for coursework.
Prospective applicants are required to hold a four-year bachelor’s degree (does not require a formal degree in the area of study) or equivalent before starting the program. There are no additional prerequisites or requirements for the Marketing department.
The primary goal of the Texas McCombs Ph.D. program is to prepare students for exceptional academic careers. Over the last five years, McCombs Marketing Ph.D. alumni have excelled at top institutions globally.
Recent Graduate Placements
2021
Güneş Biliciler - Koç University
2019
Chandra Srivastava – St. Edward’s University
Xinying Hao – University of Arizona at Tucson
Nandini Ramani – Texas A&M University
2018
Jerry Jisang Han – University of Technology, Sydney
2017
Hyunjung Crystal Lee – Universidad Carlos III de Madrid
2016
Zhuping Liu – Baruch College, City University of New York
2015
Niket Jindal – Kelley School of Business, Indiana University
Richard Schaefer – Rutgers University
2013
Szu-chi Huang – Stanford University
Current Students and Job Market Candidates
*Indicates job market candidacy
Abbott, Paige
Alam, Meher
Basak, Somdatta,
Chavez Montes, Marcelino
Gautam, Aprajita
Ghosh, Robina
Niknejad Moghadam, Mahdi*
Nivsarkar, Anima
Shu, Runyang
Sridhar, Sachin
Urdaneta Romano, Constanza
Wiener, Sarah
Wu, Xiaohan Jessica
Yu, Lingzhi
Zhang, Zhengwei (Harrison)
Current Students and Job Market Candidates
*Indicates job market candidacy
