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MS program students laughing in class

Master of Science in Marketing

The MSM is a 10-month, STEM-eligible degree that combines a traditional marketing education with cutting-edge data analytics training.

Earn an In-Demand Degree in 10 Months

The MSM is a pivotal degree that teaches applied analytical training. As a program grounded in marketing analytics, we’ll prepare you for a marketing career in a new economy – a world where data, decisions, and action are intertwined. You’ll graduate with the qualitative and quantitative skills necessary to transform data, gather insights, and develop meaningful business solutions.

  • Learn Practical Skills from Top Academics

    The MSM program offers small, cohort-style classes taught by leading faculty. Our curriculum was developed by practicing marketing managers, and all MSM students get hands-on experience in a course where you’ll work with real businesses dealing with current issues.
MSITM students stand and talk together
  • Make Moves. Get Your MSM.

    Applying to grad school can be intimidating, but we’re here to support you every step of the way. We offer in-depth guidance to our admissions process and answers to commonly asked questions.


  • #2


    Best Master’s in Marketing (in the U.S.)

    QS World University Rankings

  • #1

    Campus Environment

    Best Business School Campus Environment

    Princeton Review

  • #6

    Classroom Experience

    Best Business School Classroom Experience

    Princeton Review

  • Secure Your Future with Financial Aid

    We understand that grad school is an investment in your future career, and there are many ways to fund it. Our dedicated financial aid team will help you explore your options.
  • Graduate Ready for Your Career

    We offer specialized career management resources to all MS Marketing students, including career exploration, mock interviews and company treks. Our career team with an outstanding record for helping students prepare for careers in marketing.
  • Connect with Professionals and Up-and-Comers

    Our MS programs provide incredible networking opportunities and industry connections. We offer regular events, guest lectures, and student leadership opportunities. We also host recruiters from industry leaders like Walmart, Dell, and Deloitte Consulting among others.



Take the next step

Become part of the Longhorn family. Attend an info session and discover the process of joining MSM.


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