Faculty and Research
Scholar Who Knows How to Smile
McCombs students rave about our highly creative and motivated marketing professors who lead the world in research insights while enthusiastically engaging in the classroom.

A WHOLE LOT OF EVERYTHING

McCombs marketing faculty members include world-renowned experts on global markets, consumer behavior, advertising perception, market distribution, media strategies, and market technologies. That’s the shortlist.

We include a former director of the Marketing Science Institute (Leigh McAlister), two former editors of the Journal of Marketing Research (Vijay Mahajan and Robert Peterson), a former editor of the Journal of Marketing (William Cunningham), and former associate editors at Journal of Consumer Research (Susan Broniarczyk and Wayne Hoyer). 

See our complete faculty list with contact information and expertise.

Faculty Directory
FACULTY AREAS OF INTEREST

Brand Management

Drs. Susan Broniarczyk, Andrew Gershoff, Ty Henderson, Wayne Hoyer, Vijay Mahajan, Leigh McAlister, and Robert Peterson

Business-to-Business Marketing

Dr. Jade DeKinder

Consumer Behavior

Drs. Susan Broniarczyk, Andrew Gershoff, Linda Golden, Wayne Hoyer, Leigh McAlister, and Raj Raghunathan

E-Commerce/Marketing

Drs. Jun Duan, Linda Golden, Wayne Hoyer, Vijay Mahajan, and Raji Srinivasan

Econometrics

Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, and Garrett Sonnier

Entrepreneurship and Intrapreneurship

Drs. William Cunningham, Jade DeKinder, Kate Gillespie, Linda Golden, Vijay Mahajan, and Raghunath Rao

International Business/Marketing

Drs. Linda Gerber, Kate Gillespie, and Vijay Mahajan

Judgment and Decision Making

Drs. Susan Broniarczyk, Andrew Gershoff, Ty Henderson, Wayne Hoyer, Vijay Mahajan, Leigh McAlister, and Raj Raghunathan

Management and Sales Promotion

Drs. Ty Henderson and Leigh McAlister

Market Area Analysis-Regional Development

Dr. Vijay Mahajan

Marketing Channels/Supply Chain Management

Dr.

Marketing Communications

Drs. Linda Golden, Wayne Hoyer, and Robert Peterson

Marketing of High Technology

Drs. Vijay Mahajan, Leigh McAlister, and Raji Srinivasan

Marketing Management

Drs. Jade DeKinder, Andrew Gershoff, Ty Henderson, Leigh McAlister, Vijay Mahajan, Robert Peterson, and Raji Srinivasan

Marketing Models

Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, Raghunath Rao, and Garrett Sonnier

Marketing Strategy

Drs. Jade DeKinder, Ty Henderson, Vijay Mahajan, Leigh McAlister, Robert Peterson, Raghunath Rao, and Raji Srinivasan

New Product Development

Drs. Vijay Mahajan, Raghunath Rao, and Raji Srinivasan

Not-For-Profit Marketing

Drs. Linda Golden and Ty Henderson

Product Diffusion

Dr. Vijay Mahajan

Public Policy

Drs. Andrew Gershoff, Kate Gillespie, Linda Golden, and Ty Henderson

Quantitative Methods

Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, Raghunath Rao, and Garrett Sonnier

Research Methodology

Drs. Jun Duan, Linda Golden, Ty Henderson, Vijay Mahajan, Leigh McAlister, and Robert Peterson

Retailing

Drs. Mark Alpert, Susan Broniarczyk, Linda Golden, Vijay Mahajan, Leigh McAlister, and Robert Peterson

Sales Management

Dr. Jade DeKinder

Service Marketing

Dr. Vijay Mahajan

Social Marketing

Drs. Linda Golden and Ty Henderson

Statistical Analysis

Drs. Linda Golden, Ty Henderson, Vijay Mahajan, Leigh McAlister, and Robert Peterson

Structural Analysis

Dr. Jun Duan

BIG IDEAS IN MARKETING
Our faculty members explain fundamental issues on a range of marketing topics, from applying marketing data to complex business decisions and developing emerging markets in Africa, Asia, and South America.
Read BIG IDEAS