Academic Departments
Marketing at McCombs
Our marketing department goes beyond business fundamentals — we pave the way for innovation and shape the future of the industry. The powerful synergy between our expert faculty, groundbreaking research, and high-achieving students have earned us a reputation as one of the top marketing programs in the nation.
Why Study Marketing?
Our marketing programs introduce emerging trends in marketing practice proven by a rigorous foundation in analytical science. The multi-disciplinary curriculum includes hands-on and global experiences, with internships and study abroad opportunities. We prepare students to drive growth, build sustainable markets, and shape consumer aspirations worldwide. McCombs marketing students have gone on to thrive at companies including L’Oreal, Wal-Mart, Frito-Lay, Target, General Mills, Facebook, Apple, Google, and Macy’s.
This program set me up perfectly for my future career.
It gave me a really well-rounded experience, which is what consulting is like – a little bit of everything.
Ruhi Deshmukh, MS Marketing ’22
Advisory Associate at KPMG US
Programs of study
Undergraduate programs
Marketing professionals are essential across every industry sector. A degree in marketing from McCombs opens up a world of opportunities to have an exciting and fulfilling career.
Graduate Programs
Earn a STEM-eligible Master's degree that combines a traditional marketing skills with cutting-edge data analytics training in just 10 months, or enhance the value of your MBA with a concentration in marketing.
Marketing Ph.D. Program
Our faculty bring expertise from across marketing disciplines to their research and education, and they are committed to mentoring and cultivating academic excellence among Ph.D. candidates.
Marketing news
Looking for Donors? Start Where They Live
Looking for Donors? Start Where They Live
Research by Vijay Mahajan shows that nonprofits can use public data to target fundraising appeals by state and ZIP code.
For Push Promotions, Timing Is Everything
For Push Promotions, Timing Is Everything
According to research by Jason Duan and Vijay Mahajan, brick-and-mortar retailers can compete with Amazon by using notifications based on your location as well as your shopping habits.
To Be Happier, Take a Vacation … From Your Smartphone
To Be Happier, Take a Vacation … From Your Smartphone
Adrian Ward's research shows that blocking mobile internet for two weeks can improve mental health, feelings of well-being, and attention spans.
Faculty and Research
McCombs' marketing faculty bring insights from industry experience and academic research. They use their wide-ranging expertise and enthusiasm to engage and mentor students, cultivating the next generation of marketing professionals.
Centers & Initiatives
Center for Customer Insight & Marketing Solutions
Center for Customer Insight & Marketing Solutions
Enhancing research opportunities, academic growth, real-world problem solving, and student career opportunities. Developing in-depth customer insight leading to customer-driven, cross-functional solutions for winning in the marketplace.
KBH Energy Center
KBH Energy Center
Empowering leaders to manage energy demand and resources more effectively while enabling innovative technologies grounded in sound business principles.
Supply Chain Management Center
Supply Chain Management Center
Developing and communicating new knowledge about supply chain management, conducting and publishing research findings, and training future industry and academic leaders in the supply chain field.
Marketing by the Numbers
#5
MBA Marketing
Graduate Rankings
Princeton Review
#4
BBA Marketing
Undergraduate Rankings
U.S. News & World Report
#2
MS Marketing
Masters Rankings
QS World University Rankings
#12
Research Productivity
Global Research Ranking
Financial Times