Michael Ditson is a lecturer at The University of Texas at Austin’s McCombs School of Business, teaching courses on product management for the Department of Marketing. He is also vice president for strategy at Invado Group.

At Invado Group, he works with clients’ management teams to equip them with strategies for winning market share. Those strategies include value proposition design, business modeling, customer development, product positioning, and product packaging and pricing.

A veteran of several startups, Ditson has extensive experience introducing products to market. He previously worked as vice president for product management with WellSky, vice president of product management-retail and restaurants with Alchemy Systems, and vice president of product with Square Root. He has held several other executive or senior positions in product oversight.

Ditson earned an MBA in entrepreneurship from Babson College and a B.A. in English from the University of Massachusetts Amherst.