Additional Titles: Professor
Industry Areas: Marketing Management, Marketing Metrics
Research Areas: Consumer Behavior, Marketing Communication, Marketing Metrics
ALPERT, MARK I.
Foley's Professorship in Retailing, Department of Marketing.
Professor Alpert joined The University of Texas faculty in 1968, having
previously taught at California State University at Long Beach. He received
his B.S. degree from the Massachusetts Institute of Technology in Industrial
Management and Mathematics and his M.B.A., M.S., and D.B.A. degrees from the
University of Southern California, specializing in Marketing, Applied Math,
Management, and Economics. He was a Visiting Professor of Business at the
University of Pittsburgh in 1978.
Professor Alpert is the author of Pricing Decisions and co-author of
Managerial Analysis in Marketing and has authored or co-authored articles in
the Journal of Marketing, Journal of Marketing Research, Journal of
Communication, Journal of Social Psychology, Journal of Urban Analysis, as
well as proceedings of the Association for Consumer Research, American
Marketing Association and American Institute for Decision Sciences. He has
presented papers at several national conferences and chaired the Research
Methodology Track (1976) and the Buyer Behavior Track (1987) of the American
Marketing Association Editors' Conference. He is a member of the Editorial
Board of the Journal of Retailing (where he has twice been selected as an outstanding reviewer), and he also serves as a reviewer for several
conferences and professional journals.
He is currently continuing research in the areas of communications, consumer
buying attitudes, and emotional effects of music in advertising. His
teaching interests involve marketing management, marketing research, and
decision support for marketing managers.
Selected Publications (since 1992):
(with Judy Alpert and Elliot Maltz) Purchase Occasion Influence on The Role
of Music in Advertising," Journal of Business Research (March 2005), pp. 369-376.
(with Rajagopal Ragunathan), "Pscyhometrics of Hotel Service Quality: Comparative Factor Structures of Alternative Market Segments," International Business And Economics Research Journal, 2, (2003, No. 9), pp. 33-40.
(with Pat Brockett, Linda Golden, Richard Derrig, and Arnold Levine, “Fraud Classification Using Principal Component Analysis of RIDITs," The Journal of Risk and Insurance, 69 (2002, No. 3), pp. 341-371. Received the ARIA Research Prize for 2003, awarded to the authors "of a paper published by the American Risk and Insurance Association that provides the most valuable contribution to casualty actuarial science."
"Viewer Preference Segmentation and Viewing Choice Models for Network
Television," (with Roland Rust and Wagner Kamakura), Journal of Advertising,
ACADEMIC LEADERSHIP & AWARDS
Journal of Retailing Outstanding Reviewer Award, 2003; 2009
American Risk and Insurance Association Research Prize
Alpha Kappa Psi Award-Winning Article for Outstanding Contribution to Marketing Practice, J. of Marketing