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Ben Bentzin

Assistant Professor of Instruction

Department:     Marketing

Industry Areas:     Entrepreneurship, Marketing Strategy

Research Areas:     B-2-B, Brand Management, Customer Relationship Management, Ecommerce, Entrepreneurship, High Technology Markets, Marketing - Management, Marketing Strategy, Product Strategy, Social Networks

Ben Bentzin headshot

Ben Bentzin is a marketing lecturer for the McCombs School of Business at The University of Texas at Austin. He is also the co-founder/CEO of Interactive Health Technologies, LLC,, an Austin company using digital technology to empower primary, secondary, and university students to self-manage their health and wellness.

In his previous ten-year career as a Dell Inc. executive, Bentzin had various responsibilities for marketing, product development, and e-commerce, including heading marketing for Dell’s consumer/small business division, product marketing for Dell Dimension and Dell Latitude brand computers, and the development of business to business e-commerce.

He currently serves on the board of The Austin Symphony Orchestra and the Board of Visitors of the UT McDonald Observatory. His past volunteer roles have included adult leadership for Boy Scout Troop 990 and serving on the boards of Austin public radio stations KUT/KUTX, the Center for Child Protection, and Ballet Austin. He has also served as chairman of the board of the Long Center for the Performing Arts and campaign Chairman for the United Way of the Capital Area.

Bentzin holds an MBA in marketing and strategic management from the Wharton School at the University of Pennsylvania and a B.S. in finance from Arizona State University.