MARKETING ANALYTICS
UT Campus | $3,350
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USE DATA TO DRIVE ORGANIZATIONAL GROWTH
Build your expertise in analyzing and interpreting customer and market data to drive decision-making. This course will immerse you in common data set contexts to provide hands-on experiences with strategic data analysis scenarios using modern methods and tools. Excel will be used extensively, along with other analysis and visualization tools.
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UPCOMING SESSIONS
There are no sessions scheduled at this time. For more information about the next class date, please contact us at execed@mccombs.utexas.edu or 512-471-5893.
WHAT YOU'LL LEARN
Overview

Companies are more data rich than ever before, creating an imperative to analyze and understand that data to drive organizational growth. This course is intended to provide a foundation of marketing analytics techniques, hands-on use and practice as well as how to bring analytical techniques to bear in solving challenging marketing general business problems.

Market Definition and Modeling

  • Define and model your target market
  • Experience data analysis scenarios including market definition and modeling, customer acquisition and management, marketing mix effectiveness and optimization, and strategy and policy analysis
Customer Acquisition and Management

  • Drive customer acquisition and management based on data analysis
  • Gain the knowledge and skills that you can apply in your own organizational technology environments

 

Marketing Mix Effectiveness and Optimization

  • Optimize the effectiveness of your marketing mix
Strategy and Policy Analysis

  • Analyze your marketing strategy and policy
ATTENDING THIS COURSE
Individuals
Individuals
This course is appropriate for marketing practitioners who want to refresh analytical skills and learn new techniques, leaders who want to better understand and manage their marketing teams, and those looking for new ways that marketing analytics can help solve challenging business problems.
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Teams
Teams
Attendance by multiple representatives will foster teamwork and amplify the program's impact to an organization.
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Requirements & Credit
Requirements & Credit
There are no prerequisites for this course. Participants earn 1.4 CEUs and/or 14 CPEs for this course, as well as a certificate of completion. Our classes are available for university credit. Please contact us for more information.
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GARRETT SONNIER
Garrett Sonnier is the Zale Corporation Centennial Fellow and Associate Professor of Marketing at the McCombs Business School at the University of Texas at Austin. He earned his PhD in Management Science from the UCLA Anderson School. Garrett has been a member of the McCombs faculty since 2006. At McCombs, he teaches the core MBA marketing management course and more.
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REIMBURSEMENT OPTIONS
Learn more about course credits and options for course reimbursement. Get tips on the best way to approach your manager and download a customizable template to facilitate making the ask.
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COURSE LOCATION
In person courses take place at the AT&T Executive Education and Conference Center and adjoining Rowling Hall on the UT campus in Austin. These world-class facilities provide a comfortable and convenient learning environment, with direct access to the 40 acres of campus and within walking distance of downtown Austin. Live online and on-demand course options are available for many courses.
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