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What Auto Racing Teaches Us About Success in Business || A Leadership Accelerator Program


    Winning in business requires leaders to align their strategy, decision making, organization, and talent in a way that results in consistent execution, backed by a continual push toward the finish line. What separates the best from the rest is the drive and focus to achieve success every day.

What You'll Experience

Participants are brought together to learn practical lessons from companies, teams, and faculty with a proven track record of winning, using professional auto racing as a foundation from which to learn.

Create and Implement Winning Strategies

Build your understanding of how to create and implement winning strategies through classroom education and peer discussion facilitated by world-class University faculty.

  • Understand your competition and how to outperform them
  • Identify what you need to be great vs good
  • Develop and deploy a strategy that is agile and adaptable


Make Decision Making a Core Competency

Develop your knowledge and skills on how to make decision-making a core competency to create and drive value in your organization.

  • Identify requirements of high-quality decisions and frameworks used to make them
  • Understand how to effectively deal with uncertainty and risk
  • Understand the relationship between decisions and value creation


Build and Sustain High Performing Teams

Develop and hone your ability to build and sustain high performing teams through classroom education, a simulation, and pit stop challenges.

  • Identify the talent you need to win
  • Learn how to develop and maintain a culture of teamwork and collaboration
  • Understand how to establish and reinforce collaboration and teamwork


Drive Successful Execution

Achieve success as a leader by understanding how to align strategy, decision making, organization, and talent to drive successful execution.

  • Execute consistently on the fundamentals of your business
  • Learn how to design and align people, processes, and structure
  • Establish and reinforce a culture of continuous improvement and innovation


Program Details

  • Structure

    3-day, application-based program. Also available as a customized program to meet your organization’s specific needs.
  • Format

    Classroom instruction, group work, case studies, racing simulations, on-track learning, and guest speakers including racing industry leaders.
  • Location

    Course held at the UT campus—McCombs School of Business—and Circuit of The Americas.
  • Class Size

    Program is kept small, with the class size limited to no more than 20 participants.
  • Instructors

    McCombs School of Business and Cockrell School of Engineering Faculty; C-Suite Executives and Race Car Professionals; Racing Industry Speakers
  • Tuition

    Program Tuition is $14,500, and includes meals and transportation to and from the track.

Download Program Architecture

Who Should Attend?

This program is designed for senior leaders who want to develop the capability to drive execution and consistently win. The knowledge and skills developed in this program are applicable to leaders in a variety of organizations and industries.

  • Possess experience leading companies, practices, business units, divisions, product lines, or functions.
  • Face challenges with execution issues in their organization that stem from the need for better alignment between strategy, decision making, organization, and talent.
  • Desire to improve their organization’s ability to compete and win in their respective marketplace.
  • Seek to examine leadership challenges through a new, creative lens to gain new perspectives.


  • Don Ruse

    Don Ruse

    Faculty Director, Winning! What Auto Racing Teaches Us About Success in Business

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  • Mark Clark

    Mark Clark

    CEO and Principal, PivotIT LLC and Retired CIO, Corning Incorporated

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  • Kurt Fischer

    Kurt Fischer

    Strategic Advisor and Retired Chief Human Resources Officer, Bill and Melinda Gates Foundation

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  • Steve Courter

    Steve Courter

    Faculty Member, Department of Management, The University of Texas at Austin

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  • Eric Bickel

    Eric Bickel Headshot

    Eric Bickel

    Professor, Director of Operations, Research & Industrial Engineering and Engineering Mgmt Programs

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  • Dave O’Neill

    Dave O’Neill

    Managing Partner and Team Principal, Esses Racing and Former Team Manager for Haas F1 Racing Team

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  • Varun Idnani

    Varun Idnani

    Managing Partner, Longhorn Racing Academy (LRA) and AeroPro Flight Academy

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  • Ross Sabolcik

    Headshot of Ross Sabolcik

    Ross Sabolcik

    Senior Vice President and General Manager, Silicon Laboratories

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  • Tim Strehl

    Headshot of Tim Strehl

    Tim Strehl

    President and Co-Founder, Element 26 Technology

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  • Hank Smith

    Headshot of TEE Faculty Hank Smith

    Hank Smith

    Director, Atwell-Group

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  • Brad Beldon

    Brad Beldon

    Chief Culture Officer & CEO, BELDON Roofing Company and Ozbee TEAM Software

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Guest Speakers

  • S. Greg Gill
    Headshot of Winning Guest Speaker Greg Gill.
    S. Greg Gill

    President and CEO, SRO Motorsports America

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  • Bob Varsha
    Headshot of Winning Guest Speaker Bob Varsha
    Bob Varsha

    Icon of American Motorsports Broadcasting

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  • Beth Paretta
    Beth Paretta

    Founder and Owner, Paretta Autosport

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Introducing the "Winning!" Program


    Texas Executive Education offers world-class education and leadership development by providing the resources to lead, think strategically, and manage change since 1955. Texas Executive Education is dedicated to providing personalized and dynamic learning opportunities to individuals, small companies, and enterprise organizations from all over the world.

    COTA is the premier destination for world-class motorsports and entertainment in the United States. Set on 1500 acres in the rolling hills just outside Austin, COTA has hosted the biggest names in racing, action sports, and music since 2012. At its heart is a 3.41-mile race track designed to challenge the world’s most exacting competitors while providing a thrilling spectacle for audiences.

Join Interest List

Join our interest list to stay up-to-date on the Winning! program. We'll share program updates, upcoming session dates, and much more.

Winning! In the News

  • October 23, 2023

    UT Partners on Unique Executive Leadership Program

    Article from CBS Austin

  • October 23, 2023

    COTA Anticipates Record-Breaking Attendance

    Article from CBS Austin

  • October 27, 2023

    Racing Used in Teaching Leadership

    Article from the Austin American-Statesman

  • November 8, 2023

    McCombs to Launch Auto Racing Program

    Article from The Daily Texan

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