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The Business of Sports Institute at McCombs is a sports education and research venture unlike any other in the United States and meets a pressing need in the sports industry.

  • Our Mission

    We've partnered with Accenture to bring together all the advantages of a top business school at a major research institution with an elite sports program. The institute will combine UT's resources with the expertise in sports business consulting and analytics that Accenture brings to this multi-year partnership. 

Our Institute Will Create...

  • Curriculum

    We're introducing a new undergraduate minor available in the fall of 2022 in the analytics and business of sports. It will include tracks focused on data science and analytics, entrepreneurship, and the science of high performance, with future plans in public/private financial models and sports marketing.
  • Applied Research

    The most innovative athletic academic research program in higher education, different from anything available at any other university/elite business school, partnering with UT Athletics and professional sports teams to tackle prevailing and emerging challenges in sports analytics, sports science, and sports business.
  • World Class Events

    A series of premier conferences and intimate events to bring together the best thinking at the intersection of leadership, ethics and sports, which launched with the Texas Business of Sports Summit in September 2021.

In the News

Business of Sports Institute at UT McCombs School Founded by $1.4 Million from Accenture

Press Release


Growing Fast and Learning Faster

Globally, the sports analytics market size is expected to reach $4.6 billion by 2025, expanding at a rate more than 30 percent, according to an April 2020 report in Forbes. And only a small portion of revenue-generating teams in the world have dedicated business intelligence groups.

Hear From Our Partners

Ethan Burris, Faculty Director, Center for Leadership and Ethics, McCombs

"There is no other business school in the country bringing on-field, on-court performance analytics into the curriculum, into the research lab, and to sports industry leaders like we are. Talent management, performance metrics, sports-adjacent verticals and branding — there are a ton of topic areas we are poised to tackle."

Jon Berger, Managing Director and U.S. Head of Sports Analytics, Accenture

"This is the right place and the right collaboration with the right people at the right time. UT's relentless pursuit of excellence in athletics and research, coupled with McComb's position as a national leader in business education, creates and unbeatable formula for pushing the envelope in sports analytics, sports science and sports business."

Kirk Goldsberry, Executive Director, Business of Sports Institute, UT

"When it comes to sports, there's no university in the world where I'd rather be thinking about this. UT is uniquely positioned with its size and passion to blossom into this hub for sports academic work. If there's such a thing as a perfect university setting for elite sports research, it's right here in Austin, Texas."

Contact Us

If you would like more information about how your organization can collaborate in this exciting new venture, please email Ethan Burris, Faculty Director, Center for Leadership and Ethics.