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This is where we all come together. Meet the biggest names in the marketing world, academic giants in marketing research, analytics, and strategy, and the most energized students about to graduate from a university of the first class.


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  • McCombs Marketing Conference + Challenge

    October 27 & 28, 2022 | Rowling Hall | Where do we go from here? Back together live, this year’s conference and case competition will give a fresh look at where marketing is headed in the decade ahead.
  • 2022 McCombs Marketing Conference Theme

    In the past three years global customer behaviors have shifted drastically, generating an accelerated digital commerce revolution that shows no signs of slowing down. The divergence of media investments across digital platforms has led to increased data and functional silos, that paved the way for innovative solutions to address changing consumer needs. Simultaneously, consumer data privacy concerns mounted, and swift regulation ensued leaving many marketing professionals asking Where Do We Go From Here?
  • 2022 McCombs Marketing Conference Topics

    Join us as we cover topics such as the Future of Digital, Marketing in a Cookieless World, Seismic Shifts in Buying Patterns, and the Human Impact of it all. ​

    Prepare to add your marketing expertise and industry perspective to our upcoming conference and challenge. Sponsors and invited guests will meet other professional peers at the top of their game and help provide a real-world experiential learning moment for our elite marketing students.