Save the Date: BOSS Fall 2025
Our Fall Business of Sports Summit will be held ahead of F1’s Grand Prix on Friday, October 17, 2025.
Analytics and Business of Sports Minor
The Analytics and Business of Sports minor is designed for undergraduate students with ambitions to study sports and the leadership, analytics, and business lessons that apply more broadly. The broader objectives of the program include equipping students with an analytical and business skillset that will propel their success in a competitive economy characterized by managing for exceptional performance. Something that applies to the sports industry, but also to countless industries outside of sports.
Program Requirements
The minor is comprised of five requirements, totaling 18 semester hours of coursework students must successfully complete to earn the minor:
- Business Fundamentals (3 hours)
- Analytical Foundations (3 hours)
- Using Analytics to Manage People and Performance (3 hours)
- Analytics, Business, and Sports (3 hours)
- Sports, Managing People, and Leading Organizations (6 hours)
Read about the application process or download the Analytics and Business of Sports Minor requirements to learn more.
Performance and Sports Analytics Courses
Undergraduate and Graduate Offerings
Undergraduate: MAN 372T.6 (previously MAN 337.6)
Sports may be one of the best lenses through which to learn about leadership. This undergraduate elective and flagship course for our minor ties together the rise of data science and statistics in the sports world with its various applications in the business world. Sports discourse and decision-making have become increasingly analytical due to the rise of computing, data science, and statistical thinking.
In this course, you will:
- Thoroughly understand the past, present, and future directions of sports analytics.
- Gain a fluency in quantitative approaches to performance evaluations and hiring decisions.
- Learn how to apply sports industry analytical approaches to other industries.
- Gain a better understanding of pathways leading to careers in sports analytics and management.
Graduate: MAN 385
Sports offer a unique and insightful framework for understanding leadership dynamics. Individuals of all ages look up to athletes and teams, forging enduring emotional connections. Interestingly, the realm of higher education often lacks specialized courses that delve into sports as a business, encompassing crucial lessons in leadership and ethics with universal applicability.
This graduate-level course leverages sports analytics to address business complexities, demystifies pathways to thriving in the sports business sector, and fosters the creation of innovative analytical tools through the fusion of computer science, mathematics, and statistics.
There is no other business school in the country bringing on-field, on-court performance analytics into the curriculum, into the research lab, and to sports industry leaders like we are. Talent management, performance metrics, sports-adjacent verticals and branding — there are a ton of topic areas we are poised to tackle.
This is the right place and the right collaboration with the right people at the right time. UT’s relentless pursuit of excellence in athletics and research, coupled with McComb’s position as a national leader in business education, creates and unbeatable formula for pushing the envelope in sports analytics, sports science and sports business.
When it comes to sports, there’s no university in the world where I’d rather be thinking about this. UT is uniquely positioned with its size and passion to blossom into this hub for sports academic work. If there’s such a thing as a perfect university setting for elite sports research, it’s right here in Austin, Texas.