MSM
Master of Science in Marketing
The MSM is a 10-month, STEM-eligible master's degree that combines a traditional marketing education with cutting-edge data analytics training.
Earn an Industry-Leading Degree in 10 Months
The MSM is a pivotal degree that teaches applied analytical training. As a program grounded in marketing analytics, we’ll prepare you for a marketing career in a new economy – a world where data, decisions, and action are intertwined. You’ll graduate with the qualitative and quantitative skills necessary to transform data, gather insights, and develop meaningful business solutions.
Learn Practical Skills from Top Academics
The MSM program offers small, cohort-style classes taught by leading faculty. Our curriculum was developed by practicing marketing managers, and all MSM students get hands-on experience in a course where you’ll work with real businesses dealing with current issues.
Make Moves, Get Your MSM
Applying to grad school can be intimidating, but we’re here to support you every step of the way. We offer in-depth guidance to our admissions process and answers to commonly asked questions.
Attend an MS Marketing Event
MSM Info Sessions
MSM Info Sessions
Learn more about the MS Marketing program at Texas McCombs by attending an MSM info session.
MSM Faculty Connect
MSM Faculty Connect
Meet with Ethan Pew, the MSM Program Director, and the admissions team at this informal meeting to get all of your questions answered.
General Info Sessions
General Info Sessions
Attend an info session to learn about all of the Master of Science programs at Texas McCombs!
McCombs at a Glance
#2
Marketing Program
Best Master's in Marketing (in the U.S.)
QS World University Rankings
#1
Campus Environment
Best Business School Campus Environment
Princeton Review
#6
Classroom Experience
Best Business School Classroom Experience
Princeton Review
Secure Your Future with Financial Aid
We understand that grad school is an investment in your future career, and there are many ways to fund it. Our dedicated financial aid team will help you explore your options.
Graduate Ready for Your Career
We offer specialized career management resources to all MS Marketing students, including career exploration, mock interviews and company treks. Our career team with an outstanding record for helping students prepare for careers in marketing.
Connect with Professionals & Up-and-Comers
Our Specialized Master's programs provide incredible networking opportunities and industry connections. We offer regular events, guest lectures, and student leadership opportunities. We also host recruiters from industry leaders like Walmart, Dell, and Deloitte Consulting among others.
The MSM Student Experience
MSM graduate Nihit Parikh shares why he chose to attend the top-ranked Master of Science in Marketing program. Nihit plans to take everything he has learned into his new role at PMG Digital Marketing Agency.
Take the Next Step
Become part of the Longhorn family. Attend an info session and discover the process of joining MSM.
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