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Academics

MS Marketing provides graduate-level courses in theoretical frameworks and applied analytical training to prepare for careers in the new economy of marketing. The 37 credit hour program provides students with an intense, in-depth learning experience.

  • Industry Engagement

    Students in the MS Marketing program interact with industry sponsors throughout the year in a series of opportunities for engagement. MSM hosts seminars where academic and industry experts present cutting-edge technologies, evaluation approaches, and future trends.

THE MS MARKETING EXPERIENCE

Master of Science Marketing graduate Eleni Michaelides talks about her McCombs experience in the masters of marketing program and how she plans to implement the knowledge and skills learned to continue advancing her professional career.

 

Faculty Spotlight

  • Ethan Pew

    Ethan Pew | Director of MS Marketing Program

    Professor Pew earned his Ph.D. in marketing from the University of Colorado at Boulder in 2010 and is a fellow Texas McCombs BBA alum.
  • Andrew Gershoff headshot

    Andy Gershoff | Professor

    Dr. Gershoff has won both MBA and Ph.D. level teaching awards and has taught courses on marketing research, consumer behavior, services marketing, and the core MBA marketing management course.
  • Ty Henderson headshot

    Ty Henderson | Assistant Professor

    Dr. Henderson's research interests include sales promotion and branding strategy in the context of public goods, non-compensatory choice, Bayesian econometric methods and behavioral measurement technologies.

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