Industry Areas: Marketing Management
Research Areas: Marketing Strategy, Quality Management
COX, ELI P. II
La Quinta Motor Inns Centennial Professor in Business, Department of Marketing
Professor Cox received his B.A. (1965) and M.B.A. (1966) from Michigan State University and his D.B.A. (1973) from Indiana University. He taught at Central Michigan University from 1966 to 1968 and has been with The University of Texas since 1971. He served as Director of the Option II MBA Program from 1982 to 1985 and Department Chairman from 1985 to 1989. He has been serving as the Director of the Business Honors Program since 1995.
Professor Cox's primary research interests are in marketing strategy, the design of product warnings, and quality management. He is author of Marketing Research: Information for Decision Making (Harper & Row, 1979) and Evaluating Complex Business Reports: A Guide for Executives (Dow Jones/Irwin, 1984), and he is the editor of a collection of readings on research methodology. His research appears in journals such as the Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, and the Journal of Product Liability, and the Journal of Public Policy and Marketing.