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MAKE IT IRRESISTIBLE HERE

Marketing breathes life and magic into business fundamentals. Marketing professionals and scholars possess entrepreneurial passion, discipline, and grit. Sound like you? Let’s make it happen.

  • MASTER THE SCIENCE OF DESIRE

    Our marketing program introduces emerging trends in marketing practice proven by a rigorous foundation in analytical science. The multi-disciplinary curriculum includes hands-on and global experiences, with internships and study abroad opportunities. We prepare students to drive growth, build sustainable markets, and shape consumer aspirations worldwide.

MARKETING DEPARTMENT HIGHLIGHTS

  • Marketing Degree Programs

    Texas McCombs Marketing includes the Marketing BBA, the Professional Sales and Business Development Minor, the Marketing MBA, and our prestigious PhD program. Marketing's important role in strategic decision-making makes marketing courses beneficial for students of all disciplines.
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  • Marketing Courses

    Explore the breadth of marketing courses available to Texas McCombs and non-business UT students, from marketing fundamentals to honors courses, our UTNY program, and practicum courses paired with internships.
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  • Marketing Faculty and Research

    Our faculty produce cutting-edge research in marketing, informed by collegial interaction with marketing professionals globally. That energy and enthusiasm transmit to the classroom, landing McCombs in the top ten for Best Professors (Princeton Review) for four straight years.
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Marketing by the Numbers

  • #5

    MBA MARKETING

    Graduate Rankings

    Princeton Review

  • #4

    BBA MARKETING

    Undergraduate Rankings

    U.S. News & World Report

  • #2

    MS MARKETING

    Masters Rankings

    QS World University Rankings

  • #12

    RESEARCH PRODUCTIVITY

    Global Research Ranking

    Financial Times

AFFILIATED CENTERS & INITIATIVES

  • CCIMS speaker on stage

    Center for Customer Insight and Marketing Solutions

    Enhancing research opportunities, academic growth, real-world problem solving, and student career opportunities. Developing in-depth customer insight leading to customer-driven, cross-functional solutions for winning in the marketplace.
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  • Energy Management students in hard hats

    McCombs Energy Initiative

    Empowering leaders to manage energy demand and resources more effectively while enabling innovative technologies grounded in sound business principles.
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  • Overhead view of students working at table

    Supply Chain Management Center

    Developing and communicating new knowledge about supply chain management, conducting and publishing research findings, and training future industry and academic leaders in the supply chain field.
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  • STAMP YOUR BRAND BOLD

    Fire up your image among the hottest brands around the world. McCombs marketing students thrive in diverse industries with small, medium, and large companies such as L'Oreal, Wal-Mart, Frito-Lay, Target, General Mills, Facebook, Apple, Google, and Macy's.
    Career Management

MARKETING STUDY ABROAD

Exploring another country is unforgettable, and studying abroad expands your marketing insight to cultures and markets that lend breadth to your experience. Come study abroad with some of the most prestigious brands in the world.  

International Programs Email