TEXAS McCOMBS MARKETING CONFERENCE 2022
This is where we all come together. Explore paths forward in an ever-changing marketing landscape. Meet the biggest names in the marketing world and the most energized students about to graduate from a university of the first class.
Oct 27 & 28, 2022 Rowling HallGlobal customer behaviors have shifted drastically, generating an accelerated digital commerce revolution that shows no signs of slowing down. Simultaneously, consumer data privacy concerns mounted, and swift regulation ensued leaving many marketing professionals asking Where Do We Go From Here? This year’s conference will give a fresh look at where marketing is headed in the decade ahead.
Managing Director and Sr Partner, BCG
Christine Barton is a Managing Director and Senior Partner for Boston Consulting Group. She brings twenty-one years of BCG consulting experience, helping companies achieve their growth, brand and customer experience objectives. Her industry expertise is in apparel, footwear, accessories, handbags, personal care, specialty retail, and Private Equity. Her topic expertise is growth/topline turnaround, customer insights, positioning, branding, new product development, customer experience, retail pricing and promo effectiveness, and marketing effectiveness
Christine has focused on growth and insights-led topline turnaround in her 21 years at BCG. She is a Board member of Yale's Center for Customer Insight and Barkley, the largest employee-owned advertising agency in the US as well as CEW. Christine joined The Boston Consulting Group fulltime after earning a law degree from Yale. She holds a Masters from Oxford University where she was a Rhodes Scholar, after she graduated from the University of Texas at Austin
Sr Director, NA Small Business Sales, Meta
Chairman & CEO, Super League Gaming
Ann Hand serves as CEO and Chairman of Super League Gaming, the leader in bringing live esports entertainment and experiences directly to the over 2 billion gamers around the world.
Under Ann’s solid leadership, SLGG has seen exponential growth in its audience size, content production, and community engagement. Prior to joining SLGG, Ann served as CEO of clean tech start up Project Frog and held a variety of senior executive positions with BP plc. She holds a BA in Economics from DePauw University and an MBA from Northwestern’s Kellogg School of Management along with executive education at Cambridge, Harvard and Stanford Universities.
Having spent a significant part of her career abroad in China and the UK, she holds a dual US/UK citizenship, but is a proud Midwesterner at heart.
SVP & CMO, Mobile Experiences, Samsung
Chief Marketing Officer, The Wendy's Company
Carl Loredo has served as Wendy’s U.S. Chief Marketing Officer since April 2019. He joined the Wendy’s organization in 2016 and served as Vice President of Brand Marketing with oversight across brand strategy, product and creative development, advertising, media buying and social media programming.
Carl combines his passion for marketing with a love of storytelling to fearlessly ensure the Wendy’s brand stays a step above - and a step ahead - of its competitors. Every day, Carl channels his love of a good story to help make Wendy’s the most talked about brand in the world. Together with his talented team, Carl defines success as delivering fans unique, differentiated and special experiences - in ways only Wendy’s can.
This mindset fueled the success of Wendy’s new Hot & Crispy Fries, the launch of a new daypart nationally for the first time in Wendy’s 50-year history with breakfast and a renewed focus on staying at the forefront of culture – earning Wendy’s the number two spot in the Branding category for Fast Company’s Most Innovative Companies 2022 and propelling the QSR Queen to the number two hamburger chain in the country.
Prior to Wendy’s, Carl was Vice President of Account Service and ran the multicultural practice for The Marketing Arm with a focus on digital and shopper marketing strategy. He also served as Chief Marketing Officer of Craftmade International and held many leadership roles at PepsiCo.
In 2020, he was named to “Adweek 50,” an annual list honoring fifty leaders in marketing, tech and media who are doing standout work for their brands, and PRovoke’s “Innovator 25 in the Americas,” a yearly recognition celebrating remarkable innovators who are addressing the industry’s challenges with ingenuity and insight to make meaningful change.
Carl holds an M.B.A. in Marketing and a B.A. in Fine Arts from The University of Texas at Austin, where he also serves as a member of McCombs M.B.A. Advisory Board. Born and raised in Texas, Carl and his wife Kelley currently reside in Dublin, Ohio with their two children. On family outings to Wendy’s, you can catch Carl placing his go-to Wendy’s order: the Big Bacon Classic and medium Hot & Crispy Fries.
Sonya Gafsi Oblisk
Chief Marketing Officer, Whole Foods
Sonya Gafsi Oblisk is a seasoned business leader with nearly 20 years of experience in retail & consumer goods marketing and brand management. As Chief Marketing Officer, Sonya leads marketing, consumer insights, and corporate communications for the company as well as oversees the Prime Member programs at Whole Foods Market. Sonya is passionate about putting the company’s customers in the center of all decision making, and advancing Whole Foods Market’s mission as a company through its product quality standards. Prior to joining Whole Foods Market, she held an eight-year tenure at Walmart where she most recently served as Vice President of Marketing for Sam’s Club.
Sonya earned a Master of Business Administration degree from The Anderson School at UCLA and a Bachelor of Arts degree from Emory University in Atlanta. She is a yoga enthusiast and an avid scuba diver. Sonya and her husband, Dave, enjoying traveling, cooking and walking the trails in Austin.
Chief Growth Officer, Hershey
Kristen Riggs oversees the company’s growth strategy, including the consumer intelligence and strategy team, strategic growth platforms, marketing excellence functions, innovation, research and development, and The Hershey Experience. Her focus is to accelerate the company’s enterprise growth.
Riggs is a dynamic Hershey veteran with marketing, sales and commercial operations experience leading billion-dollar businesses across brand marketing and sales. She has a proven track record of transforming operations and cultures to drive growth and profitability. As Vice President and GM of Commercial Planning, she led U.S. Volume Planning and Integrated Business Management along with a range of commercial strategic planning responsibilities.
Riggs joined The Hershey Company in 2005 and has held a range of commercial leadership roles in brand marketing, shopper marketing, global marketing, sales, the Reese’s brand and was VP/GM of Brand Commercialization.
Before joining Hershey, Riggs worked as an engineer for Samsung Semiconductor in Austin, Texas. Riggs holds an MBA from the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School and a Bachelor of Science degree from Purdue University.
SVP, Global Brand & Consumer Marketing, NFL
Marissa Solis is a magnetic business leader with over 20 years of marketing management, communications and sales experience in both the U.S. and Latin American markets. Her current role is Senior Vice President, Global Brand and Consumer Marketing for the National Football League.
A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.B.A. and M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America in San Juan, Puerto Rico where she led marketing for brands like Ariel, Downy, and Pampers.
Marissa spent a few years at Deloitte Consulting as a management consultant leading change initiatives and communication consulting for Public Sector clients and also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico before taking a role in marketing at PepsiCo’s Frito Lay North America Division in 2003. During her tenure at FLNA, she led numerous brand marketing initiatives and national campaigns and held roles in shopper marketing for key PepsiCo retail customers like Walmart, Target, Costco, Dollar General, Walgreen’s, and 7-11. She led FLNA sales for the Dollar Channel in 2013 delivering double-digit growth for two years and went on to lead Culinary Innovation and Marketing for Frito Lay’s Food Service division where she launched a new line of Frozen Snacks for the company that sold over $100MM. Ad Age recognized Marissa as a trailblazer in the She Runs It! awards for creating the new line of branded frozen snacks. In 2017, Marissa transitioned to PepsiCo’s North America Beverage business and led the creation of a cross functional Hispanic Business Unit, doubling beverage sales with the U.S. Hispanic consumer and winning Industry Recognition for work to engage Latinos in key brand initiatives.
Marissa serves on the Board of Directors for Volunteer Now, the North Texas hub for volunteerism and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She is a member of the Network of Executive Women and has a third degree black belt in Tae Kwon Do. She resides in McKinney, Texas with her husband Juan and 14-year-old daughter Gabriela.
The McCombs Marketing Challenge allows teams of four first-year MBA and MS Marketing students to prepare presentations based on their analysis of a business case distributed the week prior to the challenge. The case will be released at a live event Wednesday evening, October 19. Case presentations are due at 5:00 pm on Wednesday, October 26.
The first round of presentations takes place Thursday afternoon, October 27, followed by a final round Friday morning, October 28, in which four teams participate. Corporate representatives will judge presentations detailing case analysis and recommendations. The winning team will be announced Friday during the conference. Challenge participants are expected to attend the full conference.
- Students assemble teams of four prior to registering
- Space is limited and spots are first come, first served. All members of a team must be registered individually to be guaranteed a spot.
- Over $7,000 in cash and prizes
- Judges represent a wide range of companies
This event is for McCombs students, Marketing faculty, corporate sponsors and invited guests.
A block of hotel rooms has been reserved for October 26, 27 & 28, 2022 at the AT&T Executive Education and Conference Center.
Click here to make your reservation online. Reservations can also be made using the contact information listed below. Please request the "McCombs Marketing Conference" group rate.
AT&T Hotel and Conference Center
1900 University Avenue, Austin, TX 78705
Explore Paths ForwardJoin us as we delve into how marketers can successfully reach customers while honoring privacy and use data in a more ethical and efficient way. Explore the Future of Digital, Marketing in a Cookieless World, Seismic Shifts in Buying Patterns, and the Human Impact of it all. Plus take part in the McCombs Marketing Challenge to provide our elite marketing students real-world experiential learning.